Bose plans to close all of its retail stores in North America, Europe, Japan, and Australia. Announcing this decision, the company pointed to the fact that its headphones, speakers, and other products are “increasingly being purchased through e-commerce.” As a result of this business reorganization, hundreds of employees will be laid off.
Recall, Bose opened its first physical retail store in 1993, and currently it has departments in many shopping centers. Stores are used to demonstrate the company’s product line, which in recent years has gone beyond the Bose branded noise canceling headphones. Now the company’s lineup includes smart speakers and sunglasses, which simultaneously serve as headphones.
According to a Bose spokeswoman, in the next few months the company will completely cease its retail presence in North America, Europe, Japan and Australia. A total of 119 stores will be closed.
“In other parts of the world, Bose stores will remain open, including about 130 stores located in Greater China and the United Arab Emirates, as well as additional stores in India, Southeast Asia and South Korea,” the company explained.
Bose states that it provides assistance and assistance to all employees who will be fired in connection with the closure of stores.
Source: The Verge