According to a report by Streamlabs and Stream Hatchet, the popular Twitch streaming platform for the first quarter of 2020 showed record growth rates in several areas important for this business, including the number of users simultaneously present on the platform. And this despite the active opposition from Mixer, Facebook Gaming and YouTube Gaming, who also want their “piece of cake” in the industry, every day becoming more and more profitable both for its stars and for sponsors.
Last year’s departure of the main Twitch star Tyler Ninja Blevins (Tyler Blevins) and the signing of an exclusive deal with Mixer pushed many of the top streamers of this platform to be tempted by the offers of competitors. As a result, someone followed Blevins to Mixer, someone moved to Facebook Gaming, and others settled on YouTube Gaming. This state of affairs, apparently, forced Twitch to make serious efforts to retain existing stars and sponsors, as well as to increase the audience through exclusive offers of Amazon Prime. And this, as follows from the report of Streamlabs and Stream Hatchet, had the desired effect.
It is reported that Twitch was able to show record performance in three key categories: total hours of viewing, total hours of streaming, and the average number of simultaneous viewers. All three indicators are vital for any streaming platform and speak about its success.
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The second important conclusion that should be made by looking at the graph above is that Twitch seems to be the only streaming platform that has experienced a slight decrease in the total number of hours of broadcast viewing in the face of competition. Nevertheless, a further sharp increase in this indicator speaks in favor of the fact that the platform is developing faster than other similar services.
As for these competitors, against the background of the growth of the same indicator for YouTube Gaming, there is a slight decrease in watch hours for Mixer and Facebook Gaming.
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Of course, experts attribute the contribution to such indicators to Twitch not only to the active actions of the platform itself, but also to the COVID-19 pandemic, which makes more and more people spend a lot of time at home.