October 19, 2021

The Facebook and UMG agreement will allow users to download commercials with licensed music

Facebook has entered into a multi-year licensing agreement with Universal Music Group, which will allow users of the social network to download music videos without problems. In particular, the agreement will provide an opportunity to freely upload and share videos with songs of performers who cooperate with a record label. It concerns not only Facebook itself, but also Instagram and Oculus.


will help solve major problems of the social network related to copyright infringement. According to Facebook, this is only her first step: in the future, together with UMG, she plans to integrate some “music products” into the platform. According to several sources, Facebook is going to conclude similar deals with two other major labels – Warner Music Group and Sony Music Group.

The social network began to negotiate with the labels in 2015. Then the company said that it does not want to follow the traditional path and create a standard streaming music service. In the course of negotiations, Facebook decided to focus on resolving copyright infringement problems.


It is also assumed that the company is working on its own version of the Content ID service from YouTube, designed to detect copyrighted content. This will allow music labels and other major copyright holders to more easily control music on the social network.

source: The Verge

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